Mid-income housing drives sales in Hyd

(SAMUEL JOSHUA)

Hyderabad's residential market continues to witness steady demand from end-users, with mid-income housing emerging as the strongest-performing segment across several western corridor micro-markets.Developers say sales activity has remained stable over the past two quarters despite global economic uncertainties, with buyers continuing to purchase homes within their planned budgets and showing a preference for projects that offer a combination of location, amenities and long-term value."We have sold around 50 flats in the last two quarters, Q3 and Q4. Compared to last year, it is better," said Sohail, assistant general manager – marketing, Candeur Group.According to market participants, the most active segment currently comprises apartments in the 1,600-1,900 sq ft range priced between ₹1.2 crore and ₹1.5 crore.

This category continues to account for a significant share of transactions, particularly in Hyderabad's western residential corridor. Unlike previous cycles that were driven largely by investors, current demand is being supported primarily by end-users looking to upgrade their living standards or move closer to employment hubs. Developers also report buyer interest from a diverse customer base, including local residents, professionals relocating from other cities and Non-Resident Indians. Demand is being seen from customers based in locations such as Singapore and Dubai, while buyers from North India continue to view Hyderabad as an attractive residential market.Industry executives note that under-construction projects are currently witnessing stronger traction than ready-to-move-in inventory. 

This suggests many buyers are taking a medium- to long-term view and are willing to wait for project completion in return for pricing advantages and payment flexibility.Sohail said the company continues to witness activity across its ongoing projects, including Candeur Eternia in Bachupally, a 7.5-acre residential development comprising multiple towers and large-format community amenities.He added that the company is also preparing for a new project launch in Puppalguda, which is expected to add fresh supply to the mid-income housing segment.Market observers believe Hyderabad's residential sector remains supported by employment growth, infrastructure development and continued expansion of the city's western corridor. Stable pricing in several established micro-markets has also helped sustain buyer confidence.Looking ahead, developers expect demand to remain steady over the next 12-18 months, with end-user purchases likely to continue driving residential sales across key growth corridors.For these two field stories, the GFX should reinforce the market trend, not the developer.

SWEET SPOT OF DEMAND

• Apartment size: 1,600-1,900 sq ft.
• Budget range: ₹1.2 crore-₹1.5 crore.
• Driven largely by end-users.
• Stable demand across western corridors.
• Salaried professionals key buyers.
• Many upgrading to larger homes.
• Locals apart, NRIs from Dubai and Singapore are among buyers.
• Preference for under-construction projects, larger community developments, lifestyle amenities. 

CANDEUR SALES Buzz

• Flats sold in last two quarters: Around 50.
• Strongest segment: Mid-income housing.
• Preferred ticket size: ₹1.2 crore-₹1.5 crore.
• Key markets: Bachupally, Puppalguda and western corridor.