Ranbir Kapoor turns brand ambassador for House of Abhinandan Lodha

Appointment follows ₹3.31 crore investment in Ayodhya project

Property Pulse

Bollywood actor Ranbir Kapoor has been appointed brand ambassador for House of Abhinandan Lodha (HoABL), shortly after investing in one of the developer's flagship projects in Ayodhya. The association comes days after Kapoor purchased a plot valued at around ₹3.31 crore at The Sarayu, a premium township being developed by the company.

Kapoor acquired a 2,134 sq. ft. plot in the 75-acre project located along the banks of the Sarayu River. The township is planned with premium residential plots, a clubhouse, hospitality facilities and other lifestyle amenities. As brand ambassador, Kapoor will represent HoABL's luxury developments across India, including The Sarayu.

The partnership has attracted attention as Kapoor is also set to portray Lord Rama in filmmaker Nitesh Tiwari's upcoming Ramayana. His investment in Ayodhya, followed by the endorsement deal with the project's developer, has generated interest across both the entertainment and real estate sectors. Ayodhya has witnessed rising investor interest since the inauguration of the Ram Mandir.

improved connectivity, airport infrastructure, hotels and tourism-related development have strengthened demand for residential and hospitality projects in the city.
Several high-profile investors have announced property purchases in Ayodhya in recent months, reflecting growing confidence in its long-term growth prospects. Industry observers believe celebrity investments are adding visibility to the city's emerging premium real estate market.

Celebrity Connect

• Appointed brand ambassador for House of Abhinandan Lodha.
  
• Recently bought a 2,134 sq. ft. plot in The Sarayu.
  
• Investment value about ₹3.31 crore.
  
• Ayodhya emerging as premium real estate destination.