Pioneer Urban Launches Alura, ₹3,500 Crore Luxury Project in Gurugram

SOM-designed project in Sector 62 to feature 250 serviced homes, hospitality facilities and 1.5 lakh sq. ft. of lifestyle amenities

KING JOHNSON | GURUGRAM

Pioneer Urban Land & Infrastructure Ltd. has launched Alura, an ultra-luxury serviced residences project in Pioneer District, Sector 62, Golf Course Extension Road, Gurugram. Spread across 6.99 acres, the development involves an investment of over ₹3,500 crore and is expected to achieve sales realisation exceeding ₹9,000 crore.

The project will comprise approximately 250 residences across two towers, with home sizes ranging from 7,000 to 15,000 sq. ft. The offerings include signature residences, duplexes and penthouses.

Designed by global architecture firm Skidmore, Owings & Merrill (SOM), Alura will feature private elevator lobbies, floor-to-ceiling glazing, expansive balconies and personalised internal layouts. The development will also offer concierge, housekeeping, laundry, valet and in-residence services.

Around 1.5 lakh sq. ft. has been earmarked for lifestyle and club facilities, including restaurants, swimming pools, a gym, spa, sports facilities, children's areas, a library and business centre.

Alura has received WELL certification and IGBC Platinum pre-certification. Construction is underway, with completion targeted for the second quarter of 2031.